Monos emerges in SoHo as a space that feels unearthed rather than built – a contemporary ruin envisioned by Belgian architect Bernard Dubois.

Dubois’ design draws from ancient sites shaped through excavation and massing: the Buddhist monastery of Fayaz-Tepa in Termez, the mud-brick expanse of Chan Chan in Trujillo, and the stepped terraces of Purruchuco in Lima. Their monumental geometries and quiet repetition echo in the store’s composition – layered like excavated strata, alcoves recessed like ceremonial chambers, and walls clad in rhythmic tiling that recall the hand-laid bricks of vanished cities.

As visitors move through the space, the experience unfolds as an act of discovery – evoking the wonder of faraway ruins while gesturing toward adventures yet to come. Each form, surface, and shadow invites pause and reflection, mirroring the quiet anticipation that precedes travel.

Here, in the heart of SoHo, products are not simply displayed but enshrined – a dialogue between past civilizations and contemporary journeys.